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Epoch
Brand and digital launch for a premium everyday watch—positioning, D2C site, and campaign visuals I art-directed alongside the founder.
End-to-end product design from concept to launch—research-backed flows, accessible UI, and a component mindset that keeps engineering unblocked.

Brand and digital launch for a premium everyday watch—positioning, D2C site, and campaign visuals I art-directed alongside the founder.

Packaging and Shopify visuals for a small-batch organic coconut oil brand—earthy, trustworthy, and shelf-ready without looking like every other jar on the aisle.

Brand world for a low-ABV sparkling spritzer—label system, flavor architecture, and a launch site that feels like summer without looking like soda.