Epoch
Brand and digital launch for a premium everyday watch—positioning, D2C site, and campaign visuals I art-directed alongside the founder.
The Challenge
The founder had a beautiful watch prototype and studio photography, but no coherent story: the brand felt generic next to other microbrands, and the first site draft read like a spec sheet. They needed a premium-but-approachable voice, a clear “why now,” and a digital experience that matched the tactility of the product.
What I Did
I led positioning workshops, locked the name **Epoch**, and built a visual system around soft metallics and confident whitespace—not loud, but memorable. I designed the full D2C flow (home, product, story, checkout-adjacent trust blocks) and wrote art-direction notes so their photographer and dev partner could ship without me on every round. The result is a launch that feels like a real brand, not a Kickstarter page with a logo slapped on.
Deliverables
