Veil
Packaging and site design for a minimalist skincare line—clinical calm meets soft warmth, with a freelancer-led system from jar to checkout.
The Challenge
**Veil** had formulas they loved and lab partners lined up, but the brand felt like “another beige skincare drop.” They needed a story about clarity and gentle coverage—without clinical coldness or faux wellness poetry.
What I Did
I defined **Veil** as light structure for skin: simple steps, honest ingredients, no fake science graphs. I designed a packaging system with generous whitespace, one serif for warmth, one sans for clarity, and color coding per step so the shelf reads calm and intentional. The Shopify build mirrors that—routine builder, ingredient glossary, and PDPs that don’t bury the “why this bottle.”
Deliverables
